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Just Do It, then Keep Walking: Slogans Past, Present, and Yet to Be Written

Writer's picture: Jorge Santa CruzJorge Santa Cruz

Conceptual artwork of an art director with long curly hair and a bandana, depicted in past, present, and future profiles, symbolizing the evolution of creativity and branding. Created for a blog by Jorge Santa Cruz, novelist and branding art director, highlighting the journey of slogans through time. Keywords: creative storytelling, brand evolution, Jorge Santa Cruz, novelist, branding expert, art direction, marketing trends.

What happens when brand slogans tell the story of your day? It’s genius marketing turned life advice. Here’s the breakdown:


🌅 Morning Motivation: "Just Do It" (@Nike) kicks you out of bed. The coffee pot whispers, "Good to the last drop" (Maxwell House), and you mutter, "Because I’m Worth It" (L'Oréal) as you tackle the mirror.


🚗 Commute Chronicles: You think, "The Ultimate Driving Machine" (BMW) will get you there, but you're stuck in traffic wondering, Why is 'Zoom-Zoom' (Mazda) such a lie?


💻 Work Mode: "Think Different" (Apple), your boss says, but in reality, it’s "Obey Your Thirst" (Sprite) for coffee, because "Have It Your Way" (Burger King)? Yeah, that’s not corporate policy.


🍔 Lunch Break: “I’m Lovin’ It” (McDonald’s), you joke about your salad, dreaming of a Whopper. But hey, "Where’s the Beef?" (Wendy’s).


💼 Afternoon Hustle: Suddenly, you’re "Stronger Than Dirt" (Ajax) in handling tasks. Remember: "It Keeps Going, and Going, and Going" (Energizer)—the meetings, not you.

🍻 Evening Vibes: "Keep Walking" (Johnnie Walker) echoes as you pour a drink. But hey, "Tonight, We Tanqueray" (future slogan?) might sound cooler.


💤 Before Bed: "Because the Night Belongs to Lovers" (Patti Smith perfume collab?), but also to Netflix and Chill. You whisper, "Tastes So Good, Cats Ask for It by Name" (Meow Mix)—to your pillow, not your cat.


Tomorrow, rinse and repeat.


Future Projections: We’ll all one day say:



Marketing brilliance—or life philosophy? Your call. ✌️

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